Anheuser-Busch Hunting Contest Migration to .NET Stack

Rebuilt Busch Hunting contest site from Ruby to .NET stack under strict deadline for national campaign launch

As part of a time-sensitive national promotional campaign, Anheuser-Busch needed to migrate its “Busch Hunting” contest microsite from Ruby on Rails and PostgreSQL to Microsoft technologies to align with internal IT standards.

TaylorMade Software re-engineered the site using ASP.NET MVC and SQL Server, replicating its functionality and improving stability and maintainability under a compressed development timeline. The new platform ensured secure integration with corporate systems and future supportability.

The site launched successfully in time for the contest release, allowing participants to register and interact without downtime or issues during the high-visibility campaign period.

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