TD SYNNEX - Improving Partner Sales and UX via Shop Platform Overhaul

Modernized Tech Data's shopping site with AdButler integration and full-stack enhancements to improve partner sales and UX

TaylorMade Software was contracted by Tech Data (now TD SYNNEX) to enhance and maintain their partner shopping platform shop.techdata.com. This highly dynamic ASP.NET MVC website powers sales for partner resellers of Tech Data products and services, and required careful full-stack optimization.

One of the key deliverables was overhauling a legacy banner ad system. We replaced the brittle custom implementation with a robust integration of AdButler, fully retrofitting it into the dynamic environment with improved tracking, performance, and administration. The front end used a hybrid of jQuery, AngularJS, and Mustache templates, with back-end services in WebAPI and SQL Server. Enhancements were delivered rapidly and aligned to client UX standards, improving partner usability and ad ROI.

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